Greater Yellowstone Coalition

KEEPING OUR FISH OUT OF HOT WATER

Greater Yellowstone Coalition is a member based conservation organization that works to protect the lands, waters, and wildlife of the Greater Yellowstone ecosystem. Yellowstone is widely popular for its fishing, drawing in thousands of anglers each year. Climate change is raising water temperatures, putting native coldwater trout in danger. Since Yellowstone is so widely popular for its fishing, my partner, Carling Peck, and I created GYC Tea. The packaging features a fish shaped tea bag, relevant facts about the issue, and a call for action. Our target audience is outdoor enthusiasts and people who enjoy recreational activites. These would be placed inside vacation lodges around Yellowstone, since this audience is directly effected by this issue. Because if this problem continues, fishing closures are likely to be imposed, or worse, no fish at all.