First Interstate Bank

IT'S BIGGER THAN BANKING

When First Interstate Bank needed a new campaign, they wanted to focus on “commitment to community” which is the heart of the bank’s values since day one. So what better way to illustrate that community/bank success than by...illustrating that success. This campaign features a series of stories told in hand-drawn illustrations and animations that capture the connectivity and progress between a community and its financial institution with art direction that celebrates the unique culture of the states. I helped worked on the production of print ads and ad manual, standard and video digital campaigns, radio spots, out-of-home, and in-branch signage.