BUD LIGHT LIME

BECAUSE BEER ALWAYS MAKES A DAY BETTER

Bud Light Lime is a light beer with a lime flavored twist. These ads emphasize the relaxation and enjoyment that comes with cracking open a Bud Light Lime. The goal of these ads was to take market share away from competitors, such as Corona. No matter what your day brings, Bud Light Lime is there to make it better.